This palette contains 10 shades- white, light champagne, five neutral/brown colors, two greys and a coal black. Unfortunately, I really think some of the shades are fairly similar if not identical (2 dark browns & shimmery taupe).
I think the shimmery shades work much better since they are way much more pigmented and easier to blend. Matte shades do not have excellent colour payoff and you do need a primer or base to enhance its pigmentation.
For $7, this palette is okay. However, if you have a lot of eye shadow, I don't think you need this palette in your life and the shades are not distinctive from normal drugstore eye shadow.